Throw out everything you thought you knew about church marketing. You never knew that it could be so powerful, so strategic, and so biblical. Richard Reising, former corporate marketer and recognized church marketing expert, demystifies marketing principles and brand strategy, offering fresh insight into the dynamics of both what creates and what hinders church growth. Poured on a strong biblical foundation, this book reveals how small changes can have a big impact on growth, and how strategic marketing can set your church apart and create the momentum to change the life of your church and impact your community for eternity.